Arcus

Arcus Nation is an exclusive bags boutique with a multi-brand range of products for customers across the globe. This is a company with a size and distribution that turns the company into one of the key, strong players in the market. The main requirement seemed to be Crocode needing visual edits on their e-commerce platform to increase user experience and sell more.

The Arcus Nation Project: A Comprehensive Overview

The project required meticulous planning and attention to detail. The Crocode team had to start by designing the new sections of banners that needed detail-oriented understanding of the target audience of Arcus Nation and products it represents.

Key Strategies for E-commerce Visual Enhancement:

1. Designing targeted banners to reflect the unique needs of the Arcus Nation audience and its diverse product range.
2. Implementing a greyish background for product images to highlight the products and simplify website navigation.
3. Ensuring new visual elements are compatible across a wide range of devices and browsers through detailed coding adjustments.
4. Leveraging a mix of technologies including HTML, CSS, JavaScript, Shopify Liquid, and PHP for comprehensive frontend and backend development.
5. Fostering close cooperation with the client to adapt to emerging challenges and refine the project according to feedback.

In a second stage, they had added a greyish background to the product images. These changes were not only meant to draw attention to the products but also to simplify site navigation.

Navigating Technical Challenges for a Seamless User Experience

During the project, the team encountered several technical difficulties. Probably the trickiest thing was to make sure that the new visual elements were really perfectly in place on every, even most exotic, possible device and browser, which required even some fine-tuning of the code and really pushing its limits. The technology entails the use of HTML, CSS, JavaScript for frontend development, and the store theme customization is Shopify Liquid, with PHP for backend development.

Achieving Client Satisfaction and User Engagement

Within two months of intensive work, the project was successfully completed. Overall, the appearance of the online store was much better when the new visual elements were added in the process of product card design optimization. The client was 100% satisfied with the result, and the user experience on their site evidently showed an improvement.

This project makes a great example of how close cooperation with the client, flexibility in solving the problems that emerge, and an individual approach to every request make it possible to solve even the most complicated tasks successfully. Crocode has proven to be able to listen to the client's needs attentively and go the extra mile of their expectations with professionalism and expertise from its specialists.