Laidback London

A laid-back London craft shoe store with a distinct place in the market, they were looking to up their game in increasing online visibility via visual treatment and functionality improvements to their collection page. The primary challenge presented was the remodeling of the logic behind the filtering system on the website and improvement of the product options displayed, such as color and size, at an individual product page level.

The Challenge: Enhancing Online Visibility and Functionality

Revolutionize the digital storefront of Laidback London—that's what Crocode was assigned to, and so the journey has been started. The project took the whole year while the Crocode team was redesigning both the product and collection pages thoroughly. That redesign included the reimplemented filtering logic that should make it natural and user-friendly, among many other things.

The biggest challenge that this development team has been very often exposed to is the need to incorporate quite substantial changes into the filtering function, mainly due to changing client requirements. On top of this, integrating all of them at the same time was always a big task due to the disorganized codebase left by an old developer.

The Strategy: A Fresh Approach to Filtering

These would address these problems through a strategy of building URL parameters that would be the most generalized and, at the same time, offer an easy and effective way to filter results. In a way, it was not solving the current problem but actually laying an easier path for any future scaling of features and improvements.

Key Technologies Used in the Project:

• HTML. For structuring the content on the web pages, ensuring a solid foundation.
• CSS. Used to style the visual presentation of the web pages, enhancing aesthetics and user interface.
• JavaScript. Employed to create dynamic content that improves user interaction and site functionality.
• Shopify Liquid. A template language used specifically for Shopify, facilitating the integration of complex features into the e-commerce platform.

The used technologies included the following: HTML, CSS, JavaScript, and Shopify Liquid—through the mentioned instruments of development, which helped to make a powerful and flexible solution that could successfully satisfy the necessity of Laidback London.

The Outcome: A Seamless User Experience

The result of this project is very effective. This site alteration would bring enormous improvements to the user experience on the site. This satisfaction has brought the partnership into an ongoing one: Laidback London works with Crocode for further innovations and enhancements on the site.

This is a case that demonstrates how Crocode can be able to maneuver the toughest challenges, respond to the changing needs by its clients, and above all, use the technical know-how to deliver solutions effectively. From the profiled case, it is exhibited that the company has the commitment to serving the clients to ensure leveraging technology for the realization of business goals.