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Country
Ukraine
Duration
Half a year
Service
Shopify
Industry
Sale of European branded clothing
Visual edits to website design. Configuring redirects to other domains depending on the user's location.
Recently, Crocode—a leading digital solutions company—has embarked on very tough projects with some of the European fashion brands that are standouts in the market due to their discernible style and presence in the world of fashion. Now, in the given details, we outline the challenges faced, given problems, solutions, and outcomes for this project.
The said client is into the business of sale of clothing items of European brand, catering to a large and diversified customer base. The project is related to working on the user experience for the company website with design tweaks and functionality improvements for those using the service from different locations.
The major challenge was in how the client wanted to enhance the visual look for their website. The UI has to be far more attractive to reflect a high-end brand feeling. The second, quite rather sophisticated, task was to set up a system of users' automatic transfer to the different domain versions of the site, depending on their location. This was of paramount importance to the proper setup of a system of matching each arriving user with the specific shopping environment tailored to the international nature of this clientele.
The solution was multi-aspect and had to include front-end development combined with sophisticated integration into the back-end. The development team launched a series of visual refinements that bring polish to the site's design through high-detail changes to layers of HTML, CSS, and JavaScript. All these changes were aimed at making the face of the website look more in tune with the brand identity, leaving users satisfied and engaged with the overall experience.
It is in this chapter that the exact geographical re-routing challenge was fixed through the development of an API that would be able to detect where the user's location is and thereafter be able to re-route them to the respective domain. It was a mammoth task, with technical hiccups, in accurately identifying locations of users and integrating this feature seamlessly into the existing setup of the website.
Here, the fight against such challenges was done with efficiency, since this team gave their best in technical applications and thus exhibited efficiency through ingenious ways of overcoming such barriers.
Thus, this six-month duration that the project took could be an indicator of complexity and enormous labor involved. This period of time was helpful in making a test and final adjustment for the implemented solutions to be effective and reliable.
To ensure the project's success, Crocode leveraged a combination of modern technologies, each chosen for its specific advantages in addressing the project's needs. These technologies include:
This blend of technologies was crucial in transforming the client's website into a more dynamic, engaging, and user-friendly platform.
They say that the project was very successful: the site's design improved many times, and the brand is much closer to the design of the site now. The geographical redirection feature has been working flawlessly, providing site visitors with really personalized content, which gives a great boost to their interaction with the brand. This project has managed to solve problems that the client had and set a whole new bar for his web presence.
Technologies Employed The technical backbone of this project was formed by a combination of HTML, CSS, JavaScript, and Shopify Liquid. These technologies have been considered due to their flexibility and their efficiency in enabling dynamic and responsive designs of the web, along with the integration of multifaceted functionalities with the already existing framework of the website. This was an instrumental combination for the project in achieving the goals set toward proving proficiency in Crocode's ability to harness new-age technologies and make sure that tailor-made digital solution deliverables are given to the clients.