VALSE

Valse NYC is an accessories and costume jewelry shop that occupies a very special niche in the market. The brand works with quite wide circles of the socialites of the country, and its collection of jewelry is elegant and distinctive. In the ever-changing fashion landscape, with the constant drive towards personalization, Valse NYC sought to up the user engagement on their website through adding more flexibility in the personalization options.

Project Goals and Initial Steps

The first of them was the requirement that product pages should make use of custom fields and be able to make visual changes in the design of the site. This very requirement was put down to make the product customization experience for the customers much more granular and improve the aesthetic appeal of the platform.

Execution and Challenges

This project was awarded to the company Crocode—a specialized company for providing e-commerce solutions. During the course of applying new functionalities to the existing structure of the site, the team of employees faced several complications related to the project realization. The main focus of the exercise was putting in custom fields on each product page so that the customers could specify their unique preferences for orders. He also updated the design of the header and footer with quite some effort put into making precise adjustments and fine adaptations as per the Valse NYC aesthetics.

Throughout the whole period of working on this project, Crocode widely used such technologies as HTML, CSS, JavaScript, and Shopify Liquid, providing flexibility and adaptability of all the changes. All planned functionality across the site was integrated and substantial changes in user experience made in just 1 month.

Key Technologies Utilized in the Project:

• HTML - for structuring the content on the website.
• CSS - to style the website's presentation.
• JavaScript - to add interactivity and dynamic content updates.
• Shopify Liquid - for custom theming and flexibility in integrating ecommerce functionalities.

And as a result of those improvements, Valse NYC got a renewed and much more functional platform for interacting with customers. Custom fields on pages of products now allow the buyer to more clearly indicate their preferences, and the design of the site as a whole, in terms of visual perception and ease of navigation, has improved. All of the new functions have been implemented within the defined time frame, and all of them do work perfectly. That shows the quality and professionalism of the Crocode team.